She has amassed nearly 25 years of invaluable experience in the marketing and creative sector.
It has been an exciting journey for her, working on diverse projects, both traditional and digital, and collaborating with renowned brands. She is particularly passionate about leveraging the power of new technologies to transform insights and data into compelling and creative ideas.
During her tenure at Horizon, the agency is positioned not only as a creative powerhouse but also as a digital agency with strong digital teams. What started as a local agency has now expanded to three international offices in Istanbul, Amsterdam, and London. This growth has been possible through Horizon's 'Change & Evolve' strategy, enabling them to implement omnichannel ideas on a global scale.
In addition to her professional pursuits, she is passionate about health and has developed expertise in the field of medico-marketing. This specialization allows her to combine her passion for creativity with her dedication to promoting well-being.
Inspired by her experiences abroad and her experience in health and technology; she is also a
partner of health app BİZİM DOKTOR and health tech startup & AI powered SaaS company reprai initiatives in which she is involved in the formation, positioning and strategy.
Beyond work, Didem Aral is a sea-lover, a beginner kitesurfer, and embraces the balance of pilates in her daily routine. She travels a lot thanks to their offices and projects in different locations, and she is a kind of Professional Traveler who travels for business.
